Ben & Jerry’s considers itself to be “an aspiring social justice company that happens to sell ice cream.” The company wants people to love its products, but the company also feels a higher calling to serve delicious pints or scoops with a side of impact.
If audiences and strategic communicators are more informed and prepared, they will be able to better identify disinformation and propaganda. The battle against disinformation starts with education.
While a host of traditional cyber threats remain critical, certainly one of the biggest threats today is from manipulation through cyber-enabled disinformation campaigns.
Since the United States Air Force Academy defined its brand, it has made positive changes to support their communication efforts, where every touchpoint can be an opportunity to tell the brand’s story.
