Since the United States Air Force Academy defined its brand, it has made positive changes to support their communication efforts, where every touchpoint can be an opportunity to tell the brand’s story.
StratCommWorld is a conference aimed at showcasing best practices in strategic communications at the intersection of corporate communications, military public affairs and government relations. The context for our work is very different in these diverse sectors, but it turns out, the strategies we use are strikingly similar. The theme for 2020 is CONNECTION.
Conversations about politics and social issues with people who hold views different than your own are particularly difficult now. These conversations are always challenging, but when people function in an echo chamber hearing their own beliefs from everyone around them (and likely in the media they consume), it’s even more difficult to offer a different viewpoint.
There are plenty of people who specialize in crisis communications, supplying colorful dispatches from conflict zones, advising candidates in heated political races and seeking to mitigate gritty public scandals. And although I did work for California’s governor during a very public, and very ugly, recall election, today I do a far different, and frankly far tamer, type of communications work.