AGENDA
STRATCOMMWORLD
At StratCommWorld, we share common ground, though no two of us are alike. This conference celebrates our connection across public and private sectors, between businesses and industries, across cultures and geography, age, gender and ethnicity, and yes, politics. We learn about our strengths by discovering each other, professionally and personally, in a two-day conference communicating with one another.

STRATCOMMWORLD AGENDA

12 p.m. REGISTRATION & NETWORKING

Ballroom Foyer — 13th Floor, National Press Club, Washington, DC


CONNECTION


12:45 p.m. WELCOME

National Press Club Ballroom

Robert W. Grupp, StratCommWorld Director and President, STRATEGIC COMMUNICATIONS LEADERSHIP INITIATIVE

12:55 p.m. SOCIAL TABLES

Connect with colleagues @StratCommWorld


OPENING KEYNOTE


1 p.m. NEW RULES OF ENGAGEMENT FOR A COMPLEX WORLD

A one-of-a-kind commander with a remarkable record of achievement, General Stan McChrystal is widely praised for creating a revolution in warfare that fused intelligence and operations. General McChrystal will share a uniquely inclusive model of leadership that focuses on building teams capable of relentlessly pursuing results. When old systems fail, he believes true leaders must look for ways to innovate and change. Citing stories from his career and observations about the global COVID-19 pandemic, he will share his management strategy, concentrating on openness, connection, teamwork, and forward-thinking.

SPEAKER

  • General Stanley A. McChrystal (Ret), Founder, MCCHRYSTAL GROUP
    Former Commander, U.S. JOINT SPECIAL OPERATIONS COMMAND (JSOC), and Former Commander, U.S. AND INTERNATIONAL SECURITY ASSISTANCE FORCES (ISAF)

OPERATIONAL EXCELLENCE


1:45 p.m. LISTEN, LEARN…THEN LEAD

Organizations of all kinds—in both the public and private sectors—face relentless change, and the impact of recent events on businesses globally has been massive. One of the tall-order jobs that fall to company leaders is being ready with the courage, empathy, and agility to face crises and unexpected, hard-to-chart events. Panelists will share real-world operating solutions derived using General McChrystal’s model, enabling communication at scale, reinvigorating stagnant cultures, and triggering innovation. What this panel shares can serve as a roadmap for your organization to own its future by creating a more cohesive and innovative culture.

MODERATOR

Brian Chase, Director Global Policy and Public Affairs, BELL

PANELISTS

  • Robert T. Hastings, Jr., Executive Vice President, Communications and Government Affairs, BELL
  • Linda Flores, Nexus Program Manager, BELL
  • Additional panelists to be announced
2:20 p.m. CONNECTION & REFRESHMENT BREAK

Ballroom Foyer — 13th Floor, National Press Club


THE “VIRAL VIRUS”


2:40 p.m. CORONAVIRUS, FAKE NEWS AND THE GLOBAL ‘INFODEMIC’

Covid-19 is the first major pandemic of the hyper-digital age, and false information seems to spread faster than the virus itself. A simple Google search on the virus yields a half-billon results! The spread of bad information is undermining trust in governments, global health organizations, nonprofits and scientists—the very institutions needed to organize a global response. But as much as social media has spread disinformation, it also is an important source of verified information. How can individuals and organizations cope with “an epidemic of too much information?”

Bob Pearson, Founder and Chair, THE NEXT PRACTICES GROUP

PANELISTS

  • Ben Feller, Partner, MERCURY; formerly Chief White House Correspondent, THE ASSOCIATED PRESS
  • Additional panelists are being assembled and will be announced soon

ADVOCACY


3:20 p.m. BRILLIANT NARRATIVES that MOTIVATE CHANGE!

The collective power of communities of color to influence both political elections and public policy has grown as our country’s demographics have shifted. What unique strategies are used to mobilize around issues that matter? How do legacy grassroots organizations like #NAACP stay young?  A lively, interactive Q&A with Aba Blankson, who shares case studies to navigate social causes and issues among policy-centered organizations.

Aba Blankson, Senior Vice President, Marketing and Communications, NAACP


SUSTAINABILITY


3:50 p.m. PUTTING FARMERS FIRST → CSR BEST PRACTICES FIGHTING HUNGER

The impact of COVID-19 is still unfolding, but is there a silver lining for sustainability? Organizations with strong stakeholder and partner orientations survive and transcend crises because they collaborate, gain local knowledge, and can draw on community good will. Today, governments, NGOs and multi-national companies are collaborating on everything from technology to climate change, despite crises and geopolitical tensions. Yael Hartmann describes how communication and collaboration with small farmers, government and the private sector contributes in very tangible ways: Feeding families!

Yael Hartmann, Global Champion Strategist & Burundi Government Relations Lead, ONE ACRE FUND


THE INTELLIGENCE COMMUNITY


4:20 p.m. COMMUNICATION: A NEW type of TRADECRAFT To transform the INTELLIGENCE community brand

There is little doubt the US Intelligence Community is helping preserve the nation’s security. Yet, threats from across the world are more frequent and persistent, all while the IC has faced powerful critique. What brand strategies can this important community employ to win the hearts and minds of the taxpaying public? How can the IC clarify its brand message and share the values that drive everyday decisions? When intelligence organizations also become communicators, the external world will gain more appreciation for their important role in the business of national security.

Shawn Turner, Formerly Deputy Press Secretary for National Security; THE WHITE HOUSE; Director of Communication, OFFICE OF THE DIRECTOR OF NATIONAL INTELLIGENCE, and Deputy Press Secretary for Foreign Affairs, NATIONAL SECURITY COUNCIL


CONNECTING THE DOTS


4:55 p.m. CHAIRMAN’s CLOSING REMARKS TO STRATCOMMWORLD DAY 1 

 

5 p.m. TRANSITION TO THE CONNECTIONS RECEPTION

STRATCOMMWORLD CONNECTIONS RECEPTION


Ballroom — 13th Floor, National Press Club

Networking with colleagues and making new connections is a highlight of StratCommWorld, according to past attendees. That is why the Connections Networking Reception is sure to be a highlight of StratCommWorld 2021. 

Included in your StratCommWorld registration, the drinks and hors d’oeuvres reception begins at 5 p.m. on Day One. Enjoy a premium cocktail hour in the Holeman Lounge on the 13th Floor of the National Press Club.

This event is a great opportunity to make meaningful connections with fellow attendees, speakers, and VIPs.

8 A.m. REGISTRATION & CONTINENTAL BREAKFAST

Ballroom Foyer — 13th Floor, National Press Club, Washington, DC

8:45 A.m. INTRODUCTION TO DAY TWO

Robert W. Grupp, StratCommWorld Director and President, STRATEGIC COMMUNICATIONS LEADERSHIP INITIATIVE


LEADERSHIP


9 A.m. HOW COVID-19 IS REWRITING THE FUTURE

The crisis is alarming, it happened fast, and nobody was fully prepared to handle a pandemic. Virtually every activity that entailed in-person human interaction was impacted. Epidemics like COVID-19 are a standalone business risk and an amplifier of existing trends and vulnerabilities. The COVID-19 crisis makes clear that organizations that invest in strategic, operational, and financial resilience to emerging global risks are better positioned to respond and recover. The coronavirus challenge provides leaders a huge opportunity for honest, organization-wide communication and the ability to develop a trust-based culture and widespread commitment for years to come.

For this opening session, we are assembling a panel of experts to take stock of new priorities and to help rethink strategies for communication and collaboration to overcome barriers.

Moderator

  • Brian Wagner, Director, Strategic Communications, PERATON

Panelists

  • Debra DeShong, Senior Vice President of Global Corporate Communications and Industry Affairs, MGM RESORTS INTERNATIONAL
  • Col. Patrick S. Ryder, Director of Public Affairs, U.S. AIR FORCE
  • Col. Steve Warren (Ret), Vice President and Chief Communications Officer, AEROJET ROCKETDYNE

BRANDS AND CRISIS


9:45 A.m. PLACE MATTERS! TAMPA FLIES HIGH AS A VALUABLE AIRPORT BRAND

Done right, place branding sends destinations into a virtuous circle. People wanting to visit means people wanting to move there means companies wanting to tap that talent means cities becoming even more attractive. Along Florida’s Gulf Coast, economic momentum once again is concentrated in Tampa. With 51,000+ people moving into the region each year, Tampa International is a “brand gateway” driving development. This session is a case study in crisis management for airport operators and the aviation industry as well as branding strategies that moved TPA up to first class.

Speaker

  • Emily Nipps, Senior Manager of Communications, TAMPA INTERNATIONAL AIRPORT

CONNECTION & REFRESHMENT BREAK


10:20 A.m. REFRESHMENT BREAK

Ballroom Foyer – National Press Club

Sponsored By:
Takeda logo


CHANGING BEHAVIORS


10:40 A.m. DISRUPTIVE INNOVATION: BUILDING SUSTAINABLE PROJECT MODELS

Innovation is change with purpose and results that are unexpected. Companies and other organizations require innovative solutions now more than ever! Sustainable innovation and efforts to drive change face multiple obstacles: technical, political, economic and social. Stone & Compass follows a sustainable model to connect, educate, and inspire people to get involved in projects that foster change globally. This session will explain how governments, international organizations, and corporations promote collaborative models that fully involve local society so that everyone can connect and grow in some positive way.

Robert Goodwin, Co-Founder, STONE & COMPASS; Executive Director for Global Outreach, FOUNDATION FOR THE SUPPORT OF THE UNITED NATIONS


MACHINE LEARNING


11:15 A.m. MIND-BLOWING INSIGHT FOR ENHANCING THE CUSTOMER EXPERIENCE

Incredible advances are occurring in our ability to use data, AI and machine learning to enhance the customer experience across multiple sectors. Data analytics and AI help identify the right individuals for messages and predict where and when that audience will look, making information actionable and messaging more effective. This demand for more personalized experiences creates a need for vast messaging, offers. The more customers you have, the greater the challenge. This panel of experts will explain how to optimize communications through the entire customer life cycle, allowing you to personalize the experiences customers have grown to expect.

Moderator

  • Bob Pearson, Founder and Chair, THE NEXT PRACTICES GROUP

LUNCH CONNECTION


12 P.m. SPEAKERS & DELEGATES CONNECT OVER LUNCH TOGETHER

Ballroom Foyer – National Press Club

Sponsored By:

Huntington Ingalls Industries logo


MEDIA


1 P.m. MOVING IMAGEs: THE FUTURE OF MEDIA COMMUNICATION

The business and art of storytelling has never been more important. Too often, branded content strategies fall flat—or worse—they backfire. Digital crowd culture has changed the rules of communication and branding, and many organizations still struggle to come up with strategies that connect in the chaotic world of social media—in good times and bad! As new solutions gain momentum, you can rest assured that the future of media communication will be game-changing.

Emily Lenzner, Executive Vice President, Global Communications & Public Affairs, MOTION PICTURE ASSOCIATION OF AMERICA


CONTENT STRATEGIES


1:35 P.m. MANAGING REPUTATION AND DRIVING THOUGHT LEADERSHIP ONLINE

Companies, non-profit organizations, and governments are focused on growing and protecting their reputations online. Dan’s presentation will highlight content best practices from individuals and LinkedIn pages, as well as revealing the latest trends in stakeholder targeting and engagement. He also will provide tips we all can leverage to grow our own professional brand via thought leadership. Then we’ll open it up for Dan to connect with the audience in a fast-paced Q&A. 

Moderator

  • Bob Pearson, Founder and Chair, THE NEXT PRACTICES GROUP

Panelist

  • Dan Horowitz, Director, Marketing Solutions, LINKEDIN

CONNECTION & REFRESHMENT BREAK


2:15 P.m. REFRESHMENT BREAK

Ballroom Foyer – National Press Club

Sponsored By: Takeda logo


are you memorable?


2:30 P.m. INSIGHTS FROM BRAIN SCIENCE TO MAKE MESSAGES UNFORGETTABLE

Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? And how do you know which tenth they’ll remember? How can you connect and stay on their minds long enough to spark the action you need? Drawing on the latest research in neuroscience and cognitive psychology, Dr. Carmen Simon will reveal how to avoid the hazards of random recall and share practical techniques to help you put the power of cognitive science to work for your organization.

Dr. Carmen Simon, Chief Science Officer, CORPORATE VISIONS


THE IP IMPERATIVE


3:15 P.m. INNOVATION AND LEADERSHIP: NEW RULES FOR STRATEGIC COMMUNICATION

Strategic communication has become a core driver of success as leaders pull their organizations in new directions and promote innovation and creativity globally. Whether it be product or process innovation, social initiatives or creative designs that brand a business, intellectual property often is the most tangible asset of innovation. Losing it to cyber thieves or counterfeiters can threaten an organization’s future. As the legal and policy backdrop to IP continues to expand, the increased risks significantly impact your ability to accomplish your goals.

Raymond F. Kerins, Jr., Senior Vice President and Head of Communications, Government Relations & Policy, BAYER U.S., and Chairman of the Global Innovation Policy Center, U.S. CHAMBER OF COMMERCE


WHO’S HIRING?


4 P.m. aligning your career with competencies that matter to employers

The age of the office as we know it is probably over. Millions of newly remote employees will soon begin to see that productivity, innovation and creativity remain as strong, if not stronger, under new conditions. Career competencies being taught today—critical thinking, problem solving and communication—will remain relevant to jobs of tomorrow. However, organizations are learning they can benefit from losing the limitations of traditional work arrangements. How can universities better match skills to jobs when students are faced with an array of nontraditional alternatives on the path to employment? Do you have the skills required to move to the next level?

Moderator:

  • Larry Brantley, President, CHALONER

Panelists:

  • Evan L. Kropp, Ph.D., Director of UF CJC Online, UNIVERSITY OF FLORIDA COLLEGE OF JOURNALISM AND COMMUNICATIONS
  • Shawn Turner,Professor of Strategic Communication Practice, MICHIGAN STATE UNIVERSITY and National Security Communication Analyst, CNN
  • Laura M. Genova, Senior Marketing Manager, Professional Sports and Summer Camps Divisions, THE HEADFIRST COMPANIES
  • Alana Kiss, Senior Communications Coordinator, AUTISM SPEAKS
4:50 P.m. Chairman’s closing remarks

Robert W. Grupp, StratCommWorld Director and President, STRATEGIC COMMUNICATIONS LEADERSHIP INITIATIVE

5 P.m. STRATCOMMWORLD 2021 ADJOURNS

PLEASE NOTE: The agenda and speakers are subject to change without notice. In the event of a speaker cancellation or agenda topic change, every effort will be made to find a suitable replacement.

Please check the StratCommWorld website for updates: https://stratcomm.world

STRATCOMMWORLD DETAILS

We have so much in common; many more similarities than differences.

At StratCommWorld, we share common ground, though no two of us are alike. This conference celebrates our connection across public and private sectors, between businesses and industries, across cultures and geography, age, gender and ethnicity, and yes, politics. We learn about our strengths by discovering each other, professionally and personally, in a two-day conference communicating with one another.

Connection. This is our theme for 2021.

StratCommWorld is a conference aimed at showcasing best practices in strategic communications at the intersection of corporate communications, military public affairs, and government relations. The context for our work is very different in these diverse sectors, but it turns out, the strategies we use are strikingly similar.

The StratCommWorld 2020 program and topics are being designed to provide you with cutting edge opportunities to refine your leadership skills.

ATTENDEES WILL GAIN:
  • An informational edge that leads to insights not readily available to others, giving you the ability to develop solutions unique to your organization.
  • A digital edge to capitalize on connections between systems, people, places and things. This is where users reside, where your data is produced, and applications are shared. It’s where successful organizations engage in real-time with employees, customers and other constituents.
  • A behavioral edge to influence peoples’ actions, enabling you to set a direction and align the teams you lead.

StratCommWorld 2020 will share stories and strategies from people and organizations that drive outcomes that benefit people, their customers and communities. Attend June 1-2, 2020 and hear from leaders who are helping to build a world that we all want to live and work in.

StratCommWorld is designed for corporate, business, public sector and military communications directors and public affairs officers; information operations officers; corporate communications and public relations professionals; and executives from corporations, government agencies, the Department of Defense and military branches, the intelligence community, universities and NGOs with responsibilities in the following areas:

  • Corporate Communications
  • Digital and Social Media
  • Information Operations
  • Public Relations
  • Public Affairs
  • Content Editing
  • Media Relations
  • Marketing 
  • Data Analytics
  • Public Policy 
  • Strategic Alliances
  • Intelligence and Analysis
  • Product and Brand Management
  • Community Relations
  • Employee Communications
  • Government Affairs

The program also is of interest to Consultants Marketing Services Providers  Association Managers  Executive Recruiters  Civic Organizations.

Join us May 24-25, 2021 at the National Press Club in Washington, D.C. Register and attend StratCommWorld and gain your edge for success.

PLEASE JOIN US

EVENT FEEDBACK

client (Demo)
Rita R.
Santa Clara County Sheriff's Office
Sheriff's Correctional Lieutenant

This is the best conference that I’ve attended throughout my life and career.

client (Demo)
Frank K.
U.S. Air Force Center for Strategic Leadership
Department Director, Strategic Leadership Communications

Awesome! This Summit gets better every year.

client (Demo)
Teresa C.
Huntington Ingalls Industries

It’s an excellent opportunity to network and build relationships.

client (Demo)
Hilary L.
Henry M. Jackson Foundation for the Advancement of Military Medicine

Very excellent diverse topics covered in a short amount of time.

client (Demo)
Jason A.
Michigan State University

Fantastic way to network and connect.

client (Demo)
Chris O.
National Transportation Safety Board

Great opportunity to hear how strategic communications is being used across industry, government and non-profit.

client (Demo)
Victoria B.
Booz Allen Hamilton

Fantastic information and impressive list of speakers and attendees!

client (Demo)
Emily M.
United States Air Force

Eye opening and inspiring.

client (Demo)
Muna K.
Ministry of Community Development, UAE

A good experience. Helpful to my career.

client (Demo)
Julie C.
AVIAN

Fantastic event full of useful information from very different perspectives and background.

client (Demo)
Gina R-M.
United States Army

Fantastic and enlightening information.

client (Demo)
Sara S.
Project Data Sphere

Well-run, right-sized with a robust and thoughtful agenda.

client (Demo)
Volodymyr S.
CEO at Euro-Atlantic Communications

Great experience!

client (Demo)
Chad C.
Western Electricity Coordinating Council

Smooth, professional and very informative.

THANK YOU TO OUR
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