AGENDA
STRATCOMMWORLD
At StratCommWorld, we share common ground, though no two of us are alike. This conference celebrates our connection across public and private sectors, between businesses and industries, across cultures and geography, age, gender and ethnicity, and yes, politics. We learn about our strengths by discovering each other, professionally and personally, in a two-day conference communicating with one another.

STRATCOMMWORLD 2022 AGENDA

This was our most recent program agenda on April 25-26, 2022.


CONNECTION


12 p.m. REGISTRATION & NETWORKING

Holeman Lounge – 13th Floor, National Press Club, Washington, DC

12:45 p.m. WELCOME

Holeman Lounge – 13th Floor, National Press Club, Washington, DC

Robert W. Grupp, StratCommWorld Director and President, STRATEGIC COMMUNICATIONS LEADERSHIP INITIATIVE

12:55 p.m. SOCIAL TABLES

Connect with colleagues @StratCommWorld


OPENING DISCUSSION


1 p.m. rE-SETTING RULES OF ENGAGEMENT FOR A COMPLEX WORLD

Epidemics are a standalone business risk and an amplifier of existing trends and vulnerabilities. Crises like COVID-19 make clear that organizations that invest in strategic, operational, and financial resilience to emerging global risks are better positioned to respond and recover. Recent challenges provide leaders a huge opportunity for honest, organization-wide communication and the ability to develop a trust-based culture and widespread commitment. 

To jumpstart StratCommWorld, we are assembling a panel of experts who together with delegates will identify new priorities and help rethink strategies for communication and collaboration moving forward. 

MODERATOR

  • Brian Wagner, Senior Director, Strategic Communications, PERATON

PANELISTS

  • Elizabeth K. Brienza, Vice President, Communications, L3HARRIS TECHNOLOGIES; Colonel and Strategic Communications Advisor,  U.S. AIR FORCE RESERVE
  • Brig Gen Patrick S. Ryder, Director of Public Affairs, U.S. AIR FORCE
  • Col. Steve Warren (Ret.), Vice President and Chief Communications Officer, AEROJET ROCKETDYNE

TRENDS


1:40 p.m. MOVING IMAGES: THE FUTURE OF COMMUNICATION

The COVID pandemic and the response to it by governments and society has changed the norms of science, our mental health, our workplaces, education, travel, the world! Digital crowd culture and social protest has changed the rules of communication and branding, and many organizations struggle to devise strategies that connect with people—in good times and bad! As new solutions rise or fall, you can rest assured that the future of communication and public affairs will be game-changing.

MODERATOR

  • TBA

PANELIST

  • Emily Lenzner, Executive Vice President, Global Communications & Public Affairs, MOTION PICTURE ASSOCIATION 
  • Ramon Soto, Senior Vice President and Chief Marketing and Communications Officer, NORTHWELL HEALTH  

2:20 p.m. CONNECTION & REFRESHMENT BREAK

Holeman Lounge –  National Press Club


DIVERSITY


2:35 p.m. BRILLIANT NARRATIVES THAT MOTIVATE CHANGE!

The collective power of communities of color to influence both elections and public policy has grown as our country’s demographics have shifted. What unique strategies are used to mobilize around issues of social justice and equality? How do legacy grassroots organizations like #NAACP stay young? A lively, interactive Q&A with Aba Blankson, who shares case studies to navigate social causes and issues among policy-centered organizations.  

MODERATOR

Libi Sprow Rice, Vice President and Chief Communications Officer, THE EXECUTIVE LEADERSHIP COUNCIL

PANELIST

Aba Blankson, Chief Marketing and Communications Officer, NAACP


CHANGING BEHAVIORS


3:15 p.m. DISRUPTIVE INNOVATION: BUILDING SUSTAINABLE PROJECT MODELS 

Innovation is change with purpose and results that are unexpected. Yet, sustainable innovation and efforts to drive change face multiple obstacles: technical, political, economic, and social. Stone & Compass follows a model that connects people from different nations and cultures, using education to inspire people to get involved in projects. This session will explain how governments, international organizations, and corporations can promote collaboration that fully involves local society so that everyone can grow in some positive way. 

Robert Goodwin, Co-Founder, STONE & COMPASS; Executive Director for Global OutreachFOUNDATION FOR THE SUPPORT OF THE UNITED NATIONS

Clara Donovan, Intern, STONE & COMPASS; Student, MARBLEHEAD (MA) HIGH SCHOOL

Carter Murray, Vice President, Intern Program, STONE & COMPASS; Student, UNIVERSITY OF ALABAMA


CONNECTIONS


4:00 p.m. CHAIRMAN’S CLOSING REMARKS TO STRATCOMMWORLD DAY 1  

DRINKS & HORS ‘OEUVRES NETWORKING RECEPTION 


Holeman Lounge — 13th Floor, National Press Club

Networking with colleagues and making new connections is a highlight of StratCommWorld. Join the Connections Networking Reception at StratCommWorld 2022.

Included in your StratCommWorld registration, the drinks and hors d’oeuvres reception begins at 4 p.m. on Day One. This event is a great opportunity to make meaningful connections with fellow attendees, speakers, and VIP guests. This event is a great opportunity to make meaningful connections with fellow attendees, speakers, and VIPs.

8 A.m. REGISTRATION & COFFEE

Holeman Lounge — 13th Floor, National Press Club, Washington, DC

8:45 A.m. INTRODUCTION TO DAY TWO

Robert W. Grupp, StratCommWorld Director and President, STRATEGIC COMMUNICATIONS LEADERSHIP INITIATIVE


LEADERSHIP


9 A.m. STAYING AHEAD OF TODAY’S BIGGER, BOLDER AND BADDER CYBER THREATS  

The Commanding General of the U.S. Army Cyber Command will discuss the idea of Information Advantage (AA) and Decision Dominance (DD) and its relevance to non-DoD organizations. 

MODERATOR

Elizabeth K. Brienza, Vice President, Communications, L3HARRIS TECHNOLOGIES; Colonel and Strategic Communications Advisor,  U.S. AIR FORCE RESERVE

“FIRESIDE CHAT”

Lieutenant General Stephen G. Fogarty, Commanding General, U.S. ARMY CYBER COMMAND  


CYBER SECURITY  


9:45 A.m. “FAILURE TO PLAN IS PLANNING TO FAIL” 

Cyberattacks are growing in frequency and a significant threat that can destroy a company’s reputation, undermine customer loyalty, threaten investor commitment, and plunge overall value. Now more than ever, organizations must invest in measures to avoid becoming the next big attack headline. A key driver? Communication, especially with employees working from everywhere. It’s critical that communications officers build bridges between IT, legal, the C-suite, and outside partners, and ensure that the communications team has insights into accurate information as a breach unfolds. 

MODERATOR

  • Bob Pearson, Founder and Chair, THE NEXT PRACTICE GROUP, CEO, THE BLISS GROUP

PANELISTS

  • Jason Galui, Professor in Practice, Cox School of Business, SOUTHERN METHODIST UNIVERSITY,  and formerly, senior advisor,  NATIONAL SECURITY COUNCIL, THE WHITE HOUSE
  • Roela Santos, Vice President, Communications, Intelligence & Security, BAE SYSTEMS 

CONNECTION & REFRESHMENT BREAK


10:20 A.m. REFRESHMENT BREAK

Holeman Lounge Foyer – National Press Club

Sponsored By:
Takeda logo


INTELLIGENCE COMMUNITY 


10:40 A.m. COMMUNICATION: A NEW TYPE OF TRADECRAFT TO TRANSFORM THE INTELLIGENCE COMMUNITY BRAND  

There is little doubt the US Intelligence Community is helping preserve the nation’s security. Yet, threats from across the world are more frequent and persistent, all while the IC has faced powerful critique. What brand strategies can this important community employ to win the hearts and minds of the taxpaying public? How can the IC clarify its brand message and share the values that drive everyday decisions? When intelligence organizations also become communicators, the external world will gain more appreciation for their important role in the business of national security.  

MODERATOR:

Shawn Turner, Senior Advisor for Strategic Engagement, Office of the Secretary, U.S. DEPARTMENT OF VETERANS AFFAIRSand Professor of Practice, MICHIGAN STATE UNIVERSITY

PANELIST:

James Clapper, Former Director of National Intelligence for the  UNITED STATES


MEDIA TRENDS


11:15 A.m. REPORTING NEWS IN A RAPIDLY CHANGING WORLD 

In this turbulent time in business and politics, foreign correspondents report back to virtually everywhere on earth. Media give as full a picture as possible of complicated events, portray a brand’s image to the world, and help shape the success or failure of diplomacy. What unites reporters is the fight against misinformation and struggle to accurately inform their fellow citizens about what’s happening — and how it might affect people. This panel will expand your perspectives of international correspondents and the collaboration that is possible with private sector companies, nonprofit organizations, and public sector groups. 

MODERATOR

  • Ray Kerins, Chief Executive Officer, NEXT SOLUTIONS GROUP 

PANELISTS

  • Thanos Dimadis, President and Executive Director, THE ASSOCIATION OF FOREIGN PRESS CORRESPONDENTS IN THE USA (AFPC-USA)
  • Sonni Efron, President and COO, NATIONAL PRESS FOUNDATION
  • Lisa Matthews, Immediate Past President, THE NATIONAL PRESS CLUBand Assignment Manager, THE ASSOCIATED PRESS 

LUNCH CONNECTION


12 P.m. SPEAKERS & DELEGATES CONNECT…And enjoy LUNCH TOGETHER

Holeman Lounge – National Press Club

Sponsored By:

Huntington Ingalls Industries logo


BRANDS


1 P.m. PLACE MATTERS! TAMPA FLIES HIGH AS A VALUABLE AIRPORT BRAND 

Done right, place branding sends destinations into a virtuous circle. People wanting to visit means people wanting to move there means companies wanting to tap that talent means cities becoming even more attractive. Along Florida’s Gulf Coast, economic momentum once again is concentrated in Tampa. With 50,000+ people moving into the region each year, Tampa International is a “brand gateway” driving development. Learn This session is a case study in strategies that recently earned TPA four first-place awards for excellence in airport marketing, communications, and customer experience. 

Emily Nipps, Director of Communications, TAMPA INTERNATIONAL AIRPORT


DISINFORMATION


1:40 P.m. OFFENSE, DEFENSE, AND WINNING THE WARS OF WORDS IN A GLOBAL ‘INFODEMIC’ 

The COVID-19 pandemic has made clear the challenges medical misinformation poses in the digital age. There are actors inside and outside our borders whose rhetoric and strategies aim to disinform and destabilize the agendas of others as much as to defend their own. Their game and mindset is offense. Yet, despite this rise of disinformation, the preference to deal with it most often is by reacting to it. Analysts, strategists, managers, and commanders of information don’t have to pick between defense or offense, passivity or aggression, high roads or low roads. There are effective and ethical strategies for defeating competitive influencers, particularly those that wage campaigns of disinformation.

PANELISTS

Doug Jordan, Course Director, Special Operations ForceSecurity Cooperation
Course,
 THE JOINT SPECIAL OPERATIONS UNIVERSITY


CONNECTION & REFRESHMENT BREAK


2:15 P.m. REFRESHMENT BREAK

Holeman Lounge – National Press Club

Sponsored By: Takeda logo


ADVOCACY


2:35 P.m. ADVOCACY STRATEGIES FOR VETS: “MIND THE GAP”

There is a gap between our military and civilian communities. While many Americans view the military as important, effective, and well-run, DOD surveys among youth show declining positive associations about military service. Given this disconnect, veterans face unique challenges as they transition from military service to a civilian workforce or academic environment. Also, rates of trauma and illness are disproportionately high among veterans. This session will explore advocacy strategies for the public and private sectors to give veterans tools to adapt to new operational environments and professional careers.

MODERATOR

  • Shawn Turner, Senior Advisor for Strategic Engagement, Office of the Secretary, U.S. DEPARTMENT OF VETERANS AFFAIRSand Professor of Practice, MICHIGAN STATE UNIVERSITY

PANELISTS

  • Aleks Morosky,  Deputy Director for Government Affairs, WOUNDED WARRIOR PROJECT
  • Sherry Sanderford, Public Relations Leader,  WOUNDED WARRIOR PROJECT 
  • Bryan Tucker, Vice President, Corporate Communications,  CSX 

LEADERSHIP


3:15 P.m. BEING A LEADER: BUILDING RELATIONSHIPS AND CREATING COMMUNITIES 

Leaders with strong, trusting, and authentic relationships with their teams know that investing time in building these bonds makes them more effective overall. The most successful leaders create a culture where they focus on meaningful connections with their employees, partners, vendors, and customers. Paxton Baker is a businessman, entrepreneur, and philanthropist who has served in the entertainment, music, sports, and production industries for over 30 years. In this keynote, he will share tactics you can use to ensure that you are focused on the bigger picture: People. 

MODERATOR

  • Ray Kerins, Chief Executive Officer, NEXT SOLUTIONS GROUP 

PANELIST

  • Paxton Baker, Founder and CEO, PKB ENTERPRISES, INC.; ChairmanWASHINGTON NATIONALS FOUNDING PARTNERS GROUP; Managing Partner, LIQUID SOUL; Member of the Governing Body, GLOBAL SPORTS SUMMIT

YOUR CAREER


4 P.m. aligning your career with competencies that matter to employers

Together with critical thinking and problem solving, communication is a critical career competency and a core leadership function. Good leaders must be purposeful and intentional about effective communication to achieve results through others. Yet, communication today is complicated. When employee or customer expectations aren’t met, challenges arise. This panel will reveal strategies and skills you need to succeed in array of job opportunities that lie ahead. 

MODERATOR:

  • Captain Brook DeWalt, Commander, American Forces Network Headquarters (AFN), and Director, Media Production/Operations, DEFENSE MEDIA ACTIVITY, U.S. DEPARTMENT OF DEFENSE

PANELISTS:

  • Col John Boggs, U.S. Marine Corps (Ret.), Executive Leadership Development, FORTITUDE CONSULTING, LLC
  • Bill Heyman, Founder and CEO, HEYMAN ASSOCIATES
  • Evan L. Kropp, Ph.D., Director, UF CJC Online, College of Journalism and Communications, UNIVERSITY OF FLORIDA
  • Rear Admiral Paula Dunn, Vice Chief of Information, U.S. NAVY
4:50 P.m. Chairman’s closing remarks

Robert W. Grupp, StratCommWorld Director and President, STRATEGIC COMMUNICATIONS LEADERSHIP INITIATIVE

5 P.m. STRATCOMMWORLD 2022 ADJOURNS

PLEASE NOTE: The agenda and speakers are subject to change without notice. In the event of a speaker cancellation or agenda topic change, every effort will be made to find a suitable replacement.

Please check the StratCommWorld website for updates: https://stratcomm.world

STRATCOMMWORLD DETAILS

We have so much in common; many more similarities than differences.

At StratCommWorld, we share common ground, though no two of us are alike. This conference celebrates our connection across public and private sectors, between businesses and industries, across cultures and geography, age, gender and ethnicity, and yes, politics. We learn about our strengths by discovering each other, professionally and personally, in a two-day conference communicating with one another.

Connection. This is our theme for 2022.

StratCommWorld is a conference aimed at showcasing best practices in strategic communications at the intersection of corporate communications, military public affairs, and government relations. The context for our work is very different in these diverse sectors, but it turns out, the strategies we use are strikingly similar.

The StratCommWorld 2020 program and topics are being designed to provide you with cutting edge opportunities to refine your leadership skills.

ATTENDEES WILL GAIN:
  • An informational edge that leads to insights not readily available to others, giving you the ability to develop solutions unique to your organization.
  • A digital edge to capitalize on connections between systems, people, places and things. This is where users reside, where your data is produced, and applications are shared. It’s where successful organizations engage in real-time with employees, customers and other constituents.
  • A behavioral edge to influence peoples’ actions, enabling you to set a direction and align the teams you lead.

StratCommWorld 2020 will share stories and strategies from people and organizations that drive outcomes that benefit people, their customers and communities. Attend June 1-2, 2020 and hear from leaders who are helping to build a world that we all want to live and work in.

StratCommWorld is designed for corporate, business, public sector and military communications directors and public affairs officers; information operations officers; corporate communications and public relations professionals; and executives from corporations, government agencies, the Department of Defense and military branches, the intelligence community, universities and NGOs with responsibilities in the following areas:

  • Corporate Communications
  • Digital and Social Media
  • Information Operations
  • Public Relations
  • Public Affairs
  • Content Editing
  • Media Relations
  • Marketing 
  • Data Analytics
  • Public Policy 
  • Strategic Alliances
  • Intelligence and Analysis
  • Product and Brand Management
  • Community Relations
  • Employee Communications
  • Government Affairs

The program also is of interest to Consultants Marketing Services Providers  Association Managers  Executive Recruiters  Civic Organizations.

Join us April 25-26, 2022, at the National Press Club in Washington, D.C. Register and attend StratCommWorld and gain your edge for success.

PLEASE JOIN US

EVENT FEEDBACK

client (Demo)
Rita R.
Santa Clara County Sheriff's Office
Sheriff's Correctional Lieutenant

This is the best conference that I’ve attended throughout my life and career.

client (Demo)
Frank K.
U.S. Air Force Center for Strategic Leadership
Department Director, Strategic Leadership Communications

Awesome! This Summit gets better every year.

client (Demo)
Teresa C.
Huntington Ingalls Industries

It’s an excellent opportunity to network and build relationships.

client (Demo)
Hilary L.
Henry M. Jackson Foundation for the Advancement of Military Medicine

Very excellent diverse topics covered in a short amount of time.

client (Demo)
Jason A.
Michigan State University

Fantastic way to network and connect.

client (Demo)
Chris O.
National Transportation Safety Board

Great opportunity to hear how strategic communications is being used across industry, government and non-profit.

client (Demo)
Victoria B.
Booz Allen Hamilton

Fantastic information and impressive list of speakers and attendees!

client (Demo)
Emily M.
United States Air Force

Eye opening and inspiring.

client (Demo)
Muna K.
Ministry of Community Development, UAE

A good experience. Helpful to my career.

client (Demo)
Julie C.
AVIAN

Fantastic event full of useful information from very different perspectives and background.

client (Demo)
Gina R-M.
United States Army

Fantastic and enlightening information.

client (Demo)
Sara S.
Project Data Sphere

Well-run, right-sized with a robust and thoughtful agenda.

client (Demo)
Volodymyr S.
CEO at Euro-Atlantic Communications

Great experience!

client (Demo)
Chad C.
Western Electricity Coordinating Council

Smooth, professional and very informative.

THANK YOU TO OUR
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