“Do Yourself a Flavor”
Lessons From The Grand Poobah Of PR At Ben & Jerry’s
By Robert Grupp
ABOUT THE summit speaker
Sean Greenwood is the Director of Public Relations & Communications for Ben & Jerry’s.
ABOUT THE AUTHOR
Robert Grupp is Director of StratCommWorld, and Adjunct Instructor and Director of a Global Strategic Communication Master’s Degree Program in the College of Journalism and Communications at the University of Florida.