“Do Yourself a Flavor”
Lessons From The Grand Poobah Of PR At Ben & Jerry’s
By Robert Grupp
ABOUT THE summit speaker
![Sean Greenwood](https://sp-ao.shortpixel.ai/client/q_glossy,ret_img,w_150/https://stratcomm.world/wp-content/uploads/2020/01/Sean-Greenwood-150x150.png)
SEAN GREENWOOD
Sean Greenwood is the Director of Public Relations & Communications for Ben & Jerry’s.
ABOUT THE AUTHOR
![Robert Grupp](https://sp-ao.shortpixel.ai/client/q_glossy,ret_img,w_150,h_150/https://stratcomm.world/wp-content/uploads/2019/07/RobertGrupp-150x150.jpg)
ROBERT GRUPP
Robert Grupp is Director of StratCommWorld, and Adjunct Instructor and Director of a Global Strategic Communication Master’s Degree Program in the College of Journalism and Communications at the University of Florida.