How to Be A Successful Communicator:
5 Takeaways from Robert Allen & Bob Pearson
By Robert Grupp
ABOUT THE SUMMIT SPEAKERS
Robert Allen is a marketing professional with a track record for strategic planning and developing innovative digital marketing initiatives for brands in pharmaceuticals, CPG, finance, durable goods and the communications/entertainment industries. Prior to joining Bristol-Myers Squibb in July of 2016, he led AstraZeneca’s Digital Innovation Group (DIG) in the UK. Allen was a featured speaker at the 2019 National Summit on Strategic Communications.
Bob Pearson is globally recognized as a marketing visionary who is driving “pragmatic disruption” in the new world of what is now called Social Commerce. He is an author and Strategic Advisor of W20 Group. Pearson was a featured moderator at the 2019 National Summit on Strategic Communications.
ABOUT THE AUTHOR
Robert Grupp is Director of StratCommWorld, and Adjunct Instructor and Director of a Global Strategic Communication Master’s Degree Program in the College of Journalism and Communications at the University of Florida.