Ben & Jerry’s considers itself to be “an aspiring social justice company that happens to sell ice cream.” The company wants people to love its products, but the company also feels a higher calling to serve delicious pints or scoops with a side of impact.
Strategic Communications
If audiences and strategic communicators are more informed and prepared, they will be able to better identify disinformation and propaganda. The battle against disinformation starts with education.
While a host of traditional cyber threats remain critical, certainly one of the biggest threats today is from manipulation through cyber-enabled disinformation campaigns.